TEAM VISMA | LEASE A BIKE & BYGMA EXTEND PARTNERSHIP

Team Visma | Lease a Bike and Bygma extend partnership, introducing a unique helmet for Jonas Vingegaard

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Team Visma | Lease a Bike and Bygma, the Danish-owned building materials supplier are proud to announce their extension of the partnership. When Jonas Vingegaard and the rest of Team Visma | Lease a Bike this year will hunt succes in the classic races; Giro d'Italia, Vuelta a España and Tour de France it's with Bygma as 'Official Partner'.

As part of this renewed collaboration, Jonas Vingegaard will wear a new, specially designed helmet in all races throughout the season, starting at Paris-Nice on Sunday 9 March.

This partnership marks a special milestone for Team Visma | Lease a Bike. After Wout van Aert, Jonas Vingegaard will become the second rider of the team to wear a personally customized helmet, emphasizing his distinctive status in professional cycling. The minimalist and modern design of the helmet symbolizes the natural connection between Jonas Vingegaard and Bygma.

Jonas vingegaard says is very excited and says:

"It is a great honor to have Bygma as a personal and team partner. Their support means a lot to me, and I’m excited about this unique collaboration. The helmet represents more than just a design - it’s a symbol of our shared values and heritage."

This renewed collaboration with Bygma introduces a fresh and innovative approach to partnerships in professional cycling. Jasper Saeijs, Chief Business Officer of Team Visma | Lease a Bike, adds:

“We are always looking for new and creative partnership opportunities. We are incredibly proud that Bygma dares to take this step towards a customized helmet with us. It is a testament to Jonas’ roots and unique position in cycling. We are excited to see this unique partnership come to life on the road.”

Michael Madsen, Managing Director of Bygma, is proud to strengthen Bygma’s partnership with Team Visma | Lease a Bike and Jonas Vingegaard:

“We are happy and proud to extend the collaboration with one of the world's best cykling teams. Jonas Vingegaard is one of the greatest sports names - if not the greatest - we have in Denmark, and he delivered an impressive season last year despite his big crash. We had no doubt to continue our engagement and support to Jonas and the team. That we as a 100% Danish owned company will feature on Jonas' helmet with our colors and logo is an extra dimension, creating awareness for both Jonas and us."

The match between Bygma's and Team Visma | Lease a Bike's values and ambitions have been crucial for the extension of the partnership, where focus on quality, credibility, especially striving to be the best are shared by both parties, Michael Madsen continues:

"We have experienced great convergence of values and the way of doing business. Where a healthy business foundation and clear vision and goals are the bearing elements. In addition the link between our 'Not for Amateurs' philosophy and Team Visma | Lease a Bike's 'Beyond Victory' emphasizes the joint striving to be the best and to have the entire organisation involved.

"Jonas also embodies many of the values we cherish at Bygma - hard work, determination, and a commitment to excellence. His achievements inspire many, and we are excited to support him and Team Visma | Lease a Bike on their journey.”

2025 PROGRAMME FOR JONAS VINGEGAARD

• Volta ao Algarve: 19th - 23rd February
• Paris-Nice: 9th - 16th March
• Volta Ciclista a Catalunya: 24th - 30th March
• Criterium du Dauphine: 8th - 15th June
• Tour de France: 5th - 27th July
• Vuelta a Espana: 23rd August - 14th September

FOR MORE INFORMATION 

f Sports Group | Mads H. Frederiksen | Founder | mhf@fsportsgroup.com | +45 28340724