Published on 25th October, 2024
F SPORTS GROUP SIGNS WITH GOLF STAR EMILY K. PEDERSEN
F SPORTS GROUP SIGNS WITH GOLF STAR EMILY K. PEDERSEN
f Sports Group (FSG) has entered into a client management agreement with Emily Kristine Pedersen and, at the same time, entered into a partnership with the leading international sports agency, WME Sports. WME Sports, also known as Endeavor, has branches in over 30 countries.
FSG will handle everything commercial regarding Emily in Scandinavia. With the enormous success and drive she showed in 2020, it will be an inspiring collaboration with many opportunities.
Emily broke an historic record in 2020 when she became the first Dane to win three tournaments in a row, the Saudi Ladies International and Saudi Ladies Team International (individual and team tournaments), and the Andalucia Costa del Sol Open de España. It is 31 years since anyone else achieved this on the Ladies European Tour.
Emily is very much looking forward to the collaboration with FSG. She sees it as a considerable advantage to collaborate with a management company with substantial representation experience on both the national and international scene.
“I am incredibly excited to see what the future brings for me. I want to have a strong management team around me with the right competence and experience within the industry. I know that collaboration with f Sports Group and WME Sports is a good solution for me, especially with the results I achieved in 2020. Therefore, I do not doubt at all that this collaboration will bring some remarkable things with it.”
f Sports Group will take care of all commercial interests, PR activities, and Emily’s appearances for events, lectures, etc. in Scandinavia. It brings great joy to the agency and CEO, Mads H. Frederiksen, to represent one of the best female golfers in Europe.
“We are incredibly proud and look forward to working with Emily. Sportingly, Emily has delivered something unique by winning three tournaments in a row, and the future looks very exciting. Emily has a top professional approach to her sport and we will work with WME Sports to ensure the best conditions for Emily outside the golf course. Golf is a great global sport and with Emily as an ambassador, companies can reach out commercially both in Denmark and the rest of the world.”
For more information
f Sports Group ApS
CEO, Mads H. Frederiksen, mhf@fsportsgroup.com, @fsportsgroup, +45 3312 7244 / +45 2834 0724
*Photo credit: Tristan Jones