JAKOB FUGLSANG & SENGESPECIALISTEN

SengeSpecialisten and Jakob Fuglsang entered into a partnership, which ran until after the Grand Depart Copenhagen 2022, end of August 2022. The aim of the partnership was to increase people’s awareness of SengeSpecialisten’s brand and what they have to offer.

Sleep and recovery are crucial to achieving great results as a world-class rider and the partnership was therefore a good match with great branding synergies for both parties. It is not only professional cyclists who need good sleep. In recent years, there has been an increased focus on sleep as an essential part of everyone’s health.

“In all modesty, we think it is the perfect match. Jakob is a professional, sympathetic and reliable person to talk about the importance of sleep. He is a specialist in his field, just as we are in ours. Therefore, we hope that with the collaboration with Denmark’s best rider, we can reach even more Danish customers,” said Marketing Manager, SengeSpecialisten, Tina Dauberg.

SengeSpecialisten created TV commercials, in-store material and arranged customer cycling events with Jakob Fuglsang. All of which helped the bed chain grow and reaching their goals. They experienced great progress and the results spoke for themselves. SengeSpecialisten had a revenue growth of 29% the first year. That was including opening of new stores and increased sale. The bed chain explained the growth with a successful marketing strategy, where the use of the Danish cycling star played a key role.

Excitement about the collaboration

Jakob Fulgsang expressed his excitement after signing the ambassador agreement with SengeSpecialisten:

“I am very much looking forward to the close collaboration with SengeSpecialisten, who stands for quality, and they certainly specialise in their field. Recovery and sleep are crucial for me to deliver top results and I am in the best hands with SengeSpecialisten.”

SengeSpecialisten too was pleased announcing the collaboration, which was the first of its kind for the bed chain – the bed chain who has been in existence and advising Danes on the perfect bed for more than 20 years:

“With Jakob’s impressive results and the prospect of the Tour starting in Denmark, the timing could not be better. We look forward to cheering on Jakob,” said Tina Dauberg, Marketing Manager at SengeSpecialisten.