EMILY K. PEDERSEN & SHAMBALLA
Emily was wearing the exclusive SHAMBALLA jewelry when she played golf tournaments around the world promoting SHAMBALLA JEWELS’ unique collections. For SHAMBALLA JEWELS it was perfect opportunity to further strengthen the brand and reach a wider target group.
SHAMBALLA JEWELS and f Sports Group have previously teamed up. Therefore, it brought great joy and pride to f Sports Group to facilitate this partnership and that it became another great success. It is always a great recognition when such a reputable brand sees the potential in using one of our clients to show their products. Without a doubt Emily were the perfect match for the Shamballa brand.
As part of the activation strategy of SHAMBALLA JEWELS they invited Emily to their flagship store in Copenhagen to talk about meditation as well as to talk with the co-founders about designing the bracelet of her dreams.
Additionally, they were hosting an event, where the jewelry company invited their key customers to meet & greet with Emily. Emily was telling the guests about the importance of mental training for her to perform at her very best, how important it is in general for everybody to succeed. Moreover, she was telling them about all the things she does to improve her performances, the importance of meditation and how she controls her nerves in a very important situation on the golf course – and in general in life.
Emily herself were thrilled and excited about the collaboration with the world-renowned jewelry company, she said:
“For a long time I have admired the beautiful craftsmanship that has been put into SHAMBALLA JEWELS’ products, so I am proud to have teamed up with them. I feel that their jewelry match my style and I think it’s cool that the jewelry is so versatile they can be worn for everyday use, at parties and other special occasions. In addition, I feel honored to be in such a prominent company when I think about who else wears their jewelry.”
Also, the founders of SHAMBALLA JEWELS were excited about the partnership, joined CEOs Mikkel and Mads Kornerup said:
“SHAMBALLA JEWELS is proud to be part of Emily K. Pedersen’s exciting journey. We hope that our support can help raise awareness of training the mental health and how meditation can be a brilliant tool. Meditating regularly is proven to help the brain boost your memory, concentration and focus towards a specific task, without being distracted by any external noise.”
SHAMBALLA JEWELS was founded in 2005 and was primarily known for its iconic bracelets. Their collection includes fantastic bracelets, rings, earrings, and necklaces. SHAMBALLA JEWELS has many prominent names among their ambassadors, among them are musician Jay Z, Crown Princess Mary of Denmark, Leonardo DiCaprio, Gwyneth Paltrow, Karl Lagerfeld, Diane Von Furstenberg, and the Danish tennis star Holger Rune.
