EMILY K. PEDERSEN & SCAN GLOBAL LOGISTICS

In the beginning of 2022, the golf star Emily Kristine Pedersen signed a two-year contract with the fast-growing global transport and logistics company Scan Global Logistics. As part of the partnership, Scan Global Logistics had their logo on the right sleeve of Emily’s apparel and on her golf bag. They created various footage and TV campaigns as part of their communication strategy for the US market.

Scan Global Logistics (SGL) signed Emily as their brand ambassador fully in line with the company’s global growth strategy and its goal of positioning itself as a key player in the international transport and logistics industry. The company sees a great value in sports sponsorships that can engage both networks and customers around the world. And they share many of the same dynamics, why there were no doubts about the partnership when the opportunity arose.

Emily Kristine Pedersen is characterised by an incredible fighting spirit, which has placed her among the best female golfers in the world. Her high ambitions, dedication, and determination to succeed are virtues that she shares with her new partner.

The number of customers who benefitted from following the new golf sponsorship was steadily increasing. SGL arranged various events for their customers around the world giving them them an opportunity to meet Emily and provided VIP experiences while watching her play too. Unique and money can’t buy experiences is of high value for customers, partners and other stakeholders of the company.

When signing the contract Emily expressed her excitement about her new partnership:

“I am proud to be an ambassador for Scan Global Logistics. If anyone, they know what it takes to have the entire world as its workplace. As a professional golfer, I have many travel days and I know how difficult it can be to get luggage and equipment delivered on time. Therefore, I am very impressed with their ability to make global logistics as uncomplicated as possible for their customers. Scan Global Logistics has an enormous passion for achieving their goals, which I can fully identify with”.

From the very beginning and until now the two parties have built a great partnership and not least friendship too. The value of the partnership has been outstanding and both parties have grown from it.