CAROLINE WOZNIACKI & BIBS

In June 2021 Caroline Wozniacki signed a global brand ambassador contract with the Danish baby brand BIBS Denmark. A two-year partnership bringing great results. The media coverage of the announcement of the partnership was fantastic and BIBS exclusively got a lot of attention in connection with Caroline’s Viaplay TV series ‘Wozniacki & Lee’.

f Sports Group facilitated this agreement and added yet another exciting partnership to their portfolio. The BIBS agreement included the opportunity to utilising the brand of Caroline Wozniacki in all branding material such as TV-commercials and online including SoMe. Caroline Wozniacki additionally attended an exclusive BIBS event and was on the frontpage of the Magazine ‘Vores Born’

The former tennis no. 1 and grand slam winner entered a new and exciting chapter of her life when she in June 2021 became mom for the first time. Caroline Wozniacki is a strong global brand, and when starting her own family, she was the perfect match for BIBS in their global marketing and branding of their quality and environment friendly products.

Caroline Wozniacki always dreamed about starting her own family and when that was a reality Caroline had no doubt when the opportunity arose of becoming a global brand ambassador for BIBS, it was the perfect match. She said:

“I can’t describe how excited I am to meet our little baby girl and to become a mom. With this new title a huge responsibility follows and of course you always want what is best for your child. Until now I haven’t realised how many things to consider when choosing e.g. the perfect pacifier for your child. I have previously heard about BIBS from my friends and how great their products are. BIBS is a premium baby brand taking responsibility for the environment and what’s best for the babies and that means a lot to me. I love their design and the big selection of pacifiers – the fact that it’s a Danish brand is very cool too.” 

BIBS has been on the market since 1978 and is known for their original round pacifier ‘BIBS Colour”. Since 1978 the company has expanded and updated their assortment and it’s almost impossible not to find a pacifier in the colour and style of your liking. The colours and aesthetics of the pacifiers are the very DNA of BIBS, and they think personal expression can be created with the wide selection of colourful pacifiers. Their assortment of pacifiers is also designed to meet all the needs babies can have. BIBS’ main focus has always been to produce pacifiers in the best quality, which is also why all the materials are carefully selected. The pacifiers are 100% free of BPA, BVC and phthalates and they are all manufactured in BIBS’ own factory in Hilleroed, Denmark. BIBS is a global brand who is represented in 80 countries.

CEO of BIBS, Henrik Larsen, was equally excited about the partnership, he said:

“We were so excited when we first heard of the opportunity of working with Caroline. Of course, we had no doubts about a partnership with her, as Caroline shares the same values as us. We are both very proud of our Danish origin, we always want to do our very best and don’t compromise when it comes to our performances.”