BRIAN LAUDRUP & UNIBET

Brian Laudrup, one of Denmark’s greatest football players signed a brand ambassador agreement with betting company Unibet back in 2014 for the first time. f Sports Group facilitated a one-year extension of the agreement from 2019 to 2020.

Brian Laudrup’s role at Unibet was to cover football from the most popular leagues including the Danish Super League. He also gave Unibet’s subscribers game tips on selected football matches and appeared on TV commercials to promote Unibet.

It’s been an important part of the collaboration to encourage people to play carefully and draw attention to the initiatives and tools ensuring healthy gambling habits, which Unibet is a leader in.

Unibet being one of Denmark’s five biggest betting companies with more than 10 million clients in 150 countries.

 “The name Laudrup is equal with football, and by adding such a big name as Brian to our Danish team, we are adding further quality to our main business. Unibet is ‘by players, for players’, and with that promise comes an obligation to offer our clients the best content, best analyses and the best product. That we can add Brian Laudrup as a part of Unibet Denmark’s team is a big step in our ambition towards being the Danish people’s favorite betting company.” – Kim Olesen, Director, Unibet Denmark