fSports Group

BOUTIQUE SPORTS MANAGEMENT

ABOUT US

f Sports Group (FSG) is a boutique sports management agency, representing and managing world-class sports and other high-profile personalities, and staging a wide range of high-profile events. FSG is bringing business and sports together through sponsorships, endorsements, a global network of inspiring, influential people and companies, and through high-profile events. The agency is moreover working with world leading brands, rights holders, and media companies, and is specialising in three business areas:

  • Client Management
  • Events
  • Corporate Consulting

The team behind FSG has a boutique approach using 30+ years of experience in the business of sport and is the most experienced agency in the industry in Denmark. FSG is the front figure in Denmark when it comes to sports and event management, branding, marketing, sponsorships, endorsements, and PR, and is bringing it all to a global scale.

Meet the Team

LATEST NEWS

TEAM VISMA | LEASE A BIKE & BYGMA EXTEND PARTNERSHIP
Published on 11th March, 2025

Team Visma | Lease a Bike and Bygma extend partnership, introducing a unique helmet for Jonas Vingegaard.

NORDIC BATTLE 2024 - CASPER RUUD VS HOLGER RUNE
Published on 28th February, 2025

On the 3rd of December a true tennis thriller was played in Royal Arena between two of the best tennis players in the world, Casper Ruud & Holger...

EMILY K. PEDERSEN ENTERS PARTNERSHIP WITH SHAMBALLA JEWELS
Published on 26th February, 2025

Emily K. Pedersen will be ambassador for the luxurious jewelry brand SHAMBALLA JEWELS